
Because Real Always Resonates
It all started with a food blog and a bold name — Buffalo Food Slut. But it quickly became more: a creative identity built on real connection, storytelling, and a community that cared.
Now as Madeline Hall, we’ve grown into helping brands grow from campaign content to long-term creative direction. By showing up in ways that feel bold, intentional, and true to who they are.
If you're here to grow your brand with purpose, you're in the right place.
What We Do — and How We Do It Different
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Content that doesn’t feel like an ad. We create campaign-level branded content built to resonate — from social-first storytelling and trend-aware reels to blog features, branded partnerships, and more.
Need professional photography or video to take it further? We’ve got you covered with trusted collaborators who get the vision right.
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We’re not about short-lived hype. Whether you’re launching, rebranding, or scaling, we craft a creative direction that’s as thoughtful as it is effective — then help you implement it in a way that feels real to you and your audience.
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Want to co-create something people actually care about? We collaborate with aligned brands for cross-promotions that feel natural, not forced. From capsule merch drops to event partnerships, we connect our audiences in ways that boost visibility and spark conversation.
Impact in Motion
It’s not just about the work we create. It’s about what it does. Here’s a glimpse at the kind of momentum we’ve built.
Worked with over 50 local and national brands across food, fashion, health, and wellness
Built a 100k+ following across platforms with high community engagement
Named Best Instagrammer of WNY (2023)
Featured on The Today Show for local impact and storytelling
Our Collaborations
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Tim Hortons
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Hartman's Distillery
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Sahlens
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Hidden Valley Ranch
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Southern Tier Brewing Co.
• Tim Hortons • Hartman's Distillery • Sahlens • Hidden Valley Ranch • Southern Tier Brewing Co.
Want a better feel for the kind of work we do?
Check out our highlights, past and present projects on LinkedIn, or in the showcase below.


Bring Your Brand to Life With Us
We team up with brands, businesses, and creators who value culture, food, and real community. If that’s you, fill out the form — we’d love to hear your story and build something together.